https://justinlockedesign.cargo.site Justin Locke Design Wed, 04 May 2022 18:44:09 +0000 https://justinlockedesign.cargo.site en https://justinlockedesign.cargo.site/Capstone-SPOT-App Wed, 04 May 2022 18:44:09 +0000 Justin Locke Design https://justinlockedesign.cargo.site/Capstone-SPOT-App WORK IN PROGRESS! <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/b658358a419da7ad0fc8fa4d03f8af7c01ee4124832aefef932ee5efa728e749/lockejustin_processbook.jpg" data-mid="141674695" border="0" data-scale="24" src="https://freight.cargo.site/w/612/i/b658358a419da7ad0fc8fa4d03f8af7c01ee4124832aefef932ee5efa728e749/lockejustin_processbook.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/ce989b67b6aa15380c40bd28e6429540588733473f6b12712b86b965af960f7a/lockejustin_processbook3.jpg" data-mid="141674710" border="0" 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data-src="https://freight.cargo.site/t/original/i/d76e9040e0804004b758579a8db7ee0fd50293beee5dbd05e6d8a07eb2385f78/lockejustin_processbook6.jpg" data-mid="141674708" border="0" src="https://freight.cargo.site/w/1000/i/d76e9040e0804004b758579a8db7ee0fd50293beee5dbd05e6d8a07eb2385f78/lockejustin_processbook6.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/00260335655dc2b4471f4f2c89080a628ca9c0fbc8f286da2b02d375c9e0f67b/lockejustin_processbook7.jpg" data-mid="141674707" border="0" src="https://freight.cargo.site/w/1000/i/00260335655dc2b4471f4f2c89080a628ca9c0fbc8f286da2b02d375c9e0f67b/lockejustin_processbook7.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/a553d159fa23e2c58e928784c2b5f2f3afd158c4fd417d9d08666e5d33a25432/lockejustin_processbook8.jpg" data-mid="141674706" border="0" src="https://freight.cargo.site/w/1000/i/a553d159fa23e2c58e928784c2b5f2f3afd158c4fd417d9d08666e5d33a25432/lockejustin_processbook8.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/7869fa9e14971630af54a2141deab2adfca94ccc4621ed95d4b34afc4fbbff0f/lockejustin_processbook9.jpg" data-mid="141674705" border="0" src="https://freight.cargo.site/w/1000/i/7869fa9e14971630af54a2141deab2adfca94ccc4621ed95d4b34afc4fbbff0f/lockejustin_processbook9.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/c3074007fb60c6b9caa073a12c79d0bb57d92002f5bcfd06e27bd8d4fa2896a6/lockejustin_processbook10.jpg" data-mid="141674704" border="0" src="https://freight.cargo.site/w/1000/i/c3074007fb60c6b9caa073a12c79d0bb57d92002f5bcfd06e27bd8d4fa2896a6/lockejustin_processbook10.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/8305b43a2ea8d8c8a11f6e7353240dc19b4866883d63b11ebb1b8af32d87bafc/lockejustin_processbook11.jpg" data-mid="141674699" border="0" src="https://freight.cargo.site/w/1000/i/8305b43a2ea8d8c8a11f6e7353240dc19b4866883d63b11ebb1b8af32d87bafc/lockejustin_processbook11.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/bb72bec01705e63c895ed5428b4462e6085b52613399a4e9b3add42cdafa542c/lockejustin_processbook12.jpg" data-mid="141674700" border="0" src="https://freight.cargo.site/w/1000/i/bb72bec01705e63c895ed5428b4462e6085b52613399a4e9b3add42cdafa542c/lockejustin_processbook12.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/8b2351b804c6b368d65eaa8d8ea90c1630353ddf782b94beaf0576259a522464/lockejustin_processbook13.jpg" data-mid="141674701" border="0" src="https://freight.cargo.site/w/1000/i/8b2351b804c6b368d65eaa8d8ea90c1630353ddf782b94beaf0576259a522464/lockejustin_processbook13.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/cf2315797c2fe6ed32ddd8a3c88cff99751dacac74ffcf00d3a74412446d7a58/lockejustin_processbook14.jpg" data-mid="141674702" border="0" src="https://freight.cargo.site/w/1000/i/cf2315797c2fe6ed32ddd8a3c88cff99751dacac74ffcf00d3a74412446d7a58/lockejustin_processbook14.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/744b6d0f1f8073326556f12cc7cb4bdf72f01f09b757b5fe8625e1ef9d6c24d3/lockejustin_processbook15.jpg" data-mid="141674703" border="0" src="https://freight.cargo.site/w/1000/i/744b6d0f1f8073326556f12cc7cb4bdf72f01f09b757b5fe8625e1ef9d6c24d3/lockejustin_processbook15.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/2e3b459bec89199d6f0f9e58a90aaaeb6553de0424d70f3e88d227cd767961ba/lockejustin_processbook16.jpg" data-mid="141674698" border="0" src="https://freight.cargo.site/w/1000/i/2e3b459bec89199d6f0f9e58a90aaaeb6553de0424d70f3e88d227cd767961ba/lockejustin_processbook16.jpg" /><img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/de312d4ca9425bb653d88672724b25c67de7952827c85ba923662872af01be2a/lockejustin_processbook17.jpg" data-mid="141674696" border="0" src="https://freight.cargo.site/w/1000/i/de312d4ca9425bb653d88672724b25c67de7952827c85ba923662872af01be2a/lockejustin_processbook17.jpg" /><img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/76e4c3aa069c0ae63ab49677f9ea9d7cd53bc2e0e7c1500d32531c0d6a4499c7/lockejustin_processbook18.jpg" data-mid="141674697" border="0" data-scale="28" src="https://freight.cargo.site/w/612/i/76e4c3aa069c0ae63ab49677f9ea9d7cd53bc2e0e7c1500d32531c0d6a4499c7/lockejustin_processbook18.jpg" /> https://justinlockedesign.cargo.site/Main-page Sat, 12 Mar 2022 19:30:11 +0000 Justin Locke Design https://justinlockedesign.cargo.site/Main-page PORTFOLIO JUSTIN LOCKE DESIGN Justin’s work ties back to many different eras of design such as Art Nouveau, Russian Constructivism, and Mid-Century Design. He looks to these most often with the love of their color palettes as well as geometry. He takes these standout features and assets to mix with modern trends in design to create work that is truly his own. When it comes to his future, he wants to work within advertising or UX/UI design.&nbsp; <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/5fd5b80687c06a56632f7e7fb4e5d18212ebf0828c3837a093d68fd6893d4fe3/updated_resume2.jpg" data-mid="141673819" border="0" alt="RESUME" data-caption="RESUME" src="https://freight.cargo.site/w/612/i/5fd5b80687c06a56632f7e7fb4e5d18212ebf0828c3837a093d68fd6893d4fe3/updated_resume2.jpg" /> <img width="2338" height="1458" width_o="2338" height_o="1458" data-src="https://freight.cargo.site/t/original/i/6fc694a4f90f35515dd3efdb4e3af7abb805af01ba78f1d9d04e5347852a4d05/Screen-Shot-2022-07-12-at-1.00.05-PM.png" data-mid="147692466" border="0" alt="PORTFOLIO" data-caption="PORTFOLIO" src="https://freight.cargo.site/w/1000/i/6fc694a4f90f35515dd3efdb4e3af7abb805af01ba78f1d9d04e5347852a4d05/Screen-Shot-2022-07-12-at-1.00.05-PM.png" /> <img width="1138" height="1470" width_o="1138" height_o="1470" data-src="https://freight.cargo.site/t/original/i/0b0d60ffe7c9da253aa6577c2fdb5fa04f6ea77db3054a81e2cacf9ef3c826d1/Screen-Shot-2022-03-29-at-5.23.35-PM.png" data-mid="137961682" border="0" alt="EAMES BOOK" data-caption="EAMES BOOK" src="https://freight.cargo.site/w/1000/i/0b0d60ffe7c9da253aa6577c2fdb5fa04f6ea77db3054a81e2cacf9ef3c826d1/Screen-Shot-2022-03-29-at-5.23.35-PM.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0c31d5f6a5731734f97d5e4b2881d9d687468d00327fa8c77c0a4ab911d25b1d/ecfest.jpg" data-mid="141672797" border="0" alt="EAUX CLAIRES FESTIVAL" data-caption="EAUX CLAIRES FESTIVAL" src="https://freight.cargo.site/w/1000/i/0c31d5f6a5731734f97d5e4b2881d9d687468d00327fa8c77c0a4ab911d25b1d/ecfest.jpg" /> <img width="1172" height="1522" width_o="1172" height_o="1522" data-src="https://freight.cargo.site/t/original/i/2ebae73e01f335a1f56a4252c406c337b610363ee67d63198eaf5eeba60a1df1/Screen-Shot-2022-05-04-at-2.12.29-PM.png" data-mid="141671842" border="0" alt="CAPSTONE: SPOT APP" data-caption="CAPSTONE: SPOT APP" src="https://freight.cargo.site/w/1000/i/2ebae73e01f335a1f56a4252c406c337b610363ee67d63198eaf5eeba60a1df1/Screen-Shot-2022-05-04-at-2.12.29-PM.png" /> <img width="1024" height="681" width_o="1024" height_o="681" data-src="https://freight.cargo.site/t/original/i/70a80a944bc76e078b2a47ad79847dfaadc4229c1a7bacb6eb87a4d1dc20662c/marketfillpicture.jpg" data-mid="240197302" border="0" alt="MARKETING AND ADVERTISING" data-caption="MARKETING AND ADVERTISING" src="https://freight.cargo.site/w/1000/i/70a80a944bc76e078b2a47ad79847dfaadc4229c1a7bacb6eb87a4d1dc20662c/marketfillpicture.jpg" /> <img width="792" height="1224" width_o="792" height_o="1224" data-src="https://freight.cargo.site/t/original/i/3e65b05951492705dbab1c698b364edc60e3c75260099e2380747fb0894cec2e/Artboard-11.png" data-mid="136103314" border="0" alt="DIGITAL BATH" data-caption="DIGITAL BATH" src="https://freight.cargo.site/w/792/i/3e65b05951492705dbab1c698b364edc60e3c75260099e2380747fb0894cec2e/Artboard-11.png" /> https://justinlockedesign.cargo.site/Information Sat, 12 Mar 2022 19:30:11 +0000 Justin Locke Design https://justinlockedesign.cargo.site/Information <img width="1698" height="2048" width_o="1698" height_o="2048" data-src="https://freight.cargo.site/t/original/i/88d79e24223fb0612ba18284604f0cefa51861d8f4e8db80e1ea113d53224710/Screen-Shot-2022-03-31-at-3.15.07-AM.png" data-mid="138138657" border="0" data-scale="45" src="https://freight.cargo.site/w/1000/i/88d79e24223fb0612ba18284604f0cefa51861d8f4e8db80e1ea113d53224710/Screen-Shot-2022-03-31-at-3.15.07-AM.png" /> JUSTIN LOCKE Justin Locke is a graphic designer from Pittsburgh, Pennsylvania. With an early start in the art world, it was really music that began this journey for him. As a child his imagination ran free with the sound of music, which led to him creating what he imagined. This relationship developed as he grew older and his work became much more in depth with the scale of his pieces and distinct style. Seeing his interest in art, he began to develop his work further by studying and transitioned to the world of design. With his interest growing, he began to develop pieces that he could really call his own. These pieces began to become his staple with the inspirations that started off his art interest at a young age.music that began this journey for him. As a child his imagination ran free with the sound of music which led to him creating what he imagined. This relationship developed as he grew older and his work became much more in depth with the scale of his pieces and distinct style. Seeing his interest in art, he began to develop his work further by studying and transitioned to the world of design. JUSTIN LOCKE DESIGNLOCKEJUSTIN7@GMAIL.COMPITTSBURGH, PA https://justinlockedesign.cargo.site/Eaux-Claires Thu, 31 Mar 2022 00:50:17 +0000 Justin Locke Design https://justinlockedesign.cargo.site/Eaux-Claires Eaux Claires Festival <img width="1220" height="1634" width_o="1220" height_o="1634" data-src="https://freight.cargo.site/t/original/i/8405d7a2f7be5df724b71e78ed0ff4c5383671992b5b1c8b0aa3719d8ec6a052/Screen-Shot-2022-03-30-at-8.48.03-PM.png" data-mid="138106855" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/8405d7a2f7be5df724b71e78ed0ff4c5383671992b5b1c8b0aa3719d8ec6a052/Screen-Shot-2022-03-30-at-8.48.03-PM.png" /><img width="1216" height="1626" width_o="1216" height_o="1626" data-src="https://freight.cargo.site/t/original/i/57e6c902b5b22db6c1560500e2e23732cdf3de365ccf007afcaab82b15bbaa5f/Screen-Shot-2022-03-30-at-8.48.29-PM.png" data-mid="138106859" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/57e6c902b5b22db6c1560500e2e23732cdf3de365ccf007afcaab82b15bbaa5f/Screen-Shot-2022-03-30-at-8.48.29-PM.png" /><img width="2130" height="776" width_o="2130" height_o="776" data-src="https://freight.cargo.site/t/original/i/bac9e153670499087ce1db52ce824b11d1fd5a017b5fb181feddf22564104662/Screen-Shot-2022-03-30-at-8.48.43-PM.png" data-mid="138106875" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/bac9e153670499087ce1db52ce824b11d1fd5a017b5fb181feddf22564104662/Screen-Shot-2022-03-30-at-8.48.43-PM.png" /><img width="2130" height="780" width_o="2130" height_o="780" data-src="https://freight.cargo.site/t/original/i/9b21bcfcb11359c33f96c211fb55ebf81b2045c0b1926acc61e428f44f828afd/Screen-Shot-2022-03-30-at-8.48.57-PM.png" data-mid="138106876" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/9b21bcfcb11359c33f96c211fb55ebf81b2045c0b1926acc61e428f44f828afd/Screen-Shot-2022-03-30-at-8.48.57-PM.png" /><img width="1214" height="1618" width_o="1214" height_o="1618" data-src="https://freight.cargo.site/t/original/i/4d7e05e8943b91d5616e56e44efee1010cf771cc1ad6e0583e8554229e5309ce/Screen-Shot-2022-04-18-at-7.45.11-PM.png" data-mid="139980646" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/4d7e05e8943b91d5616e56e44efee1010cf771cc1ad6e0583e8554229e5309ce/Screen-Shot-2022-04-18-at-7.45.11-PM.png" /><img width="1212" height="1622" width_o="1212" height_o="1622" data-src="https://freight.cargo.site/t/original/i/f0fc8793dff8edb47297b2ea5b55eef450d804148de16e252d7fb27eb2aece5a/Screen-Shot-2022-04-18-at-7.45.22-PM.png" data-mid="139980647" border="0" data-scale="56" src="https://freight.cargo.site/w/1000/i/f0fc8793dff8edb47297b2ea5b55eef450d804148de16e252d7fb27eb2aece5a/Screen-Shot-2022-04-18-at-7.45.22-PM.png" /> So you just ordered your tickets to see the Eaux Claires Music festival, and you are over the moon about it. You check your mail every day for it, and then the ticket package finally comes in. It is everything you want to see. <img width="2130" height="776" width_o="2130" height_o="776" data-src="https://freight.cargo.site/t/original/i/bac9e153670499087ce1db52ce824b11d1fd5a017b5fb181feddf22564104662/Screen-Shot-2022-03-30-at-8.48.43-PM.png" data-mid="138106875" border="0" src="https://freight.cargo.site/w/1000/i/bac9e153670499087ce1db52ce824b11d1fd5a017b5fb181feddf22564104662/Screen-Shot-2022-03-30-at-8.48.43-PM.png" /> <img width="2130" height="780" width_o="2130" height_o="780" data-src="https://freight.cargo.site/t/original/i/9b21bcfcb11359c33f96c211fb55ebf81b2045c0b1926acc61e428f44f828afd/Screen-Shot-2022-03-30-at-8.48.57-PM.png" data-mid="138106876" border="0" src="https://freight.cargo.site/w/1000/i/9b21bcfcb11359c33f96c211fb55ebf81b2045c0b1926acc61e428f44f828afd/Screen-Shot-2022-03-30-at-8.48.57-PM.png" /> Since you will be there for a few days, you ask yourself what else you are going to do outside of the festival. The mailer points you in the right direction between museums and food. Outside of the contents, though, you see the design of the mailer, and it makes you feel in place with the lineup. This physical piece reflects the aesthetic of the festival you saw online, and now you get to hold onto a part of it for good. If the information wasn’t enough for you to hold onto it, though, it does have a full poster on the backside with the contents of the festival with the lineup, date, and even a piece of art. Now you’re ready for this show. This mailer really ties into the look and feel that Eaux Claires has with similar design choices that reflect the artists on the lineup as well as the festival itself. <img width="1214" height="1618" width_o="1214" height_o="1618" data-src="https://freight.cargo.site/t/original/i/4d7e05e8943b91d5616e56e44efee1010cf771cc1ad6e0583e8554229e5309ce/Screen-Shot-2022-04-18-at-7.45.11-PM.png" data-mid="139980646" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/4d7e05e8943b91d5616e56e44efee1010cf771cc1ad6e0583e8554229e5309ce/Screen-Shot-2022-04-18-at-7.45.11-PM.png" /><img width="1212" height="1622" width_o="1212" height_o="1622" data-src="https://freight.cargo.site/t/original/i/f0fc8793dff8edb47297b2ea5b55eef450d804148de16e252d7fb27eb2aece5a/Screen-Shot-2022-04-18-at-7.45.22-PM.png" data-mid="139980647" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/f0fc8793dff8edb47297b2ea5b55eef450d804148de16e252d7fb27eb2aece5a/Screen-Shot-2022-04-18-at-7.45.22-PM.png" /> The initial challenge of this project was the layout of the mailer and creating an overall aesthetic that matched the previous lineups and festivals to keep cohesion to the brand. The overall aesthetic of previous lineups and years was to have heavy sans serif typefaces backed by a solid color and abstract imagery. They use a lot of illustration around the event rather than pictures of artists but if they do use pictures of the artists, then it is edited with transparency or black and white that gives them some extra attention. The lineups have been consistent with the subgenre of a folk styled alternative that pushes the boundaries of music. The majority of these artists all share the same style of music as well as aesthetic to an extent. Over the years, these lineups remain in the same pattern of similarity which allows the Eaux Claires designs to remain free to their choice. Starting out, I researched the bands in the lineup and the Eaux Claire website and took note of the minimalism and color blocking they have done. During this step, I managed to settle on a bold sans serif font and the color block to reflect the festival and the lineup’s overall aesthetic. I wanted to keep the festival's aesthetic for this project while putting my spin on it to push their digital appearance in a physical form. I achieved a sense of cohesion with this piece by making it reflect something that would be done with their brand. I was able to achieve the look and feel that is used for the festival by taking certain aspects from previous years. The large bold type does a great job at creating a consistent hierarchy. Lastly, the overlaid imagery does a great job of creating a directional look that guides throughout the poster. I would like to do this style more. I learned how dimensional a mailer can be. I think this piece is bold and eye-catching and would spark excitement for this festival. The ticket that came with the mailer also communicates to the main poster and has the illustration from the back of the mailer itself.<img width="1220" height="1634" width_o="1220" height_o="1634" data-src="https://freight.cargo.site/t/original/i/8405d7a2f7be5df724b71e78ed0ff4c5383671992b5b1c8b0aa3719d8ec6a052/Screen-Shot-2022-03-30-at-8.48.03-PM.png" data-mid="138106855" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/8405d7a2f7be5df724b71e78ed0ff4c5383671992b5b1c8b0aa3719d8ec6a052/Screen-Shot-2022-03-30-at-8.48.03-PM.png" /><img width="1216" height="1626" width_o="1216" height_o="1626" data-src="https://freight.cargo.site/t/original/i/57e6c902b5b22db6c1560500e2e23732cdf3de365ccf007afcaab82b15bbaa5f/Screen-Shot-2022-03-30-at-8.48.29-PM.png" data-mid="138106859" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/57e6c902b5b22db6c1560500e2e23732cdf3de365ccf007afcaab82b15bbaa5f/Screen-Shot-2022-03-30-at-8.48.29-PM.png" /> https://justinlockedesign.cargo.site/Eames-Book Thu, 31 Mar 2022 00:46:01 +0000 Justin Locke Design https://justinlockedesign.cargo.site/Eames-Book Eames Book <img width="16658" height="6262" width_o="16658" height_o="6262" data-src="https://freight.cargo.site/t/original/i/a2b721b2857e57067e7857614be2fa140db32f9b497a0c9d34979d4cb7a4999b/bookcover_eames.png" data-mid="138107265" border="0" src="https://freight.cargo.site/w/1000/i/a2b721b2857e57067e7857614be2fa140db32f9b497a0c9d34979d4cb7a4999b/bookcover_eames.png" /><img width="2274" height="1472" width_o="2274" height_o="1472" data-src="https://freight.cargo.site/t/original/i/cd522888b435092543b2c2e06f4eecb7f9c824ee526684fc775f86fbfe121306/Screen-Shot-2022-03-30-at-9.23.22-PM.png" data-mid="138107370" border="0" src="https://freight.cargo.site/w/1000/i/cd522888b435092543b2c2e06f4eecb7f9c824ee526684fc775f86fbfe121306/Screen-Shot-2022-03-30-at-9.23.22-PM.png" /><img width="2276" height="1472" width_o="2276" height_o="1472" data-src="https://freight.cargo.site/t/original/i/1d7a92faaf7863f310ad7c21709648c6027ff8b65de9fef70fbe49a17c78d23a/Screen-Shot-2022-03-30-at-9.24.18-PM.png" data-mid="138107371" border="0" src="https://freight.cargo.site/w/1000/i/1d7a92faaf7863f310ad7c21709648c6027ff8b65de9fef70fbe49a17c78d23a/Screen-Shot-2022-03-30-at-9.24.18-PM.png" /><img width="2276" height="1472" width_o="2276" height_o="1472" data-src="https://freight.cargo.site/t/original/i/e592bd1e28fa350c1e123c25f47421480c478443cb5e3a550ea63f3e517d5109/Screen-Shot-2022-03-30-at-9.24.01-PM.png" data-mid="138107372" border="0" src="https://freight.cargo.site/w/1000/i/e592bd1e28fa350c1e123c25f47421480c478443cb5e3a550ea63f3e517d5109/Screen-Shot-2022-03-30-at-9.24.01-PM.png" /><img width="2276" height="1474" width_o="2276" height_o="1474" data-src="https://freight.cargo.site/t/original/i/9fc924d495afd52f939347b5af7e2e6a3788465bf377a5958084e746d6021b5b/Screen-Shot-2022-03-30-at-9.23.41-PM.png" data-mid="138107373" border="0" src="https://freight.cargo.site/w/1000/i/9fc924d495afd52f939347b5af7e2e6a3788465bf377a5958084e746d6021b5b/Screen-Shot-2022-03-30-at-9.23.41-PM.png" /> After a lot of looking at Eames’s work, there had been a plethora of different directions with their own work. This work stemmed in all different directions with completely different aesthetics. Approaching this book was definitely a mountain with the work I had taken a look at. It was intimidating to subject them to one style and aesthetic so I decided to push the boundaries like them. I chose to take certain aspects such as color palette and typefaces to reflect the work that they have done as well as push my own. <img width="16658" height="6262" width_o="16658" height_o="6262" data-src="https://freight.cargo.site/t/original/i/a2b721b2857e57067e7857614be2fa140db32f9b497a0c9d34979d4cb7a4999b/bookcover_eames.png" data-mid="138107265" border="0" src="https://freight.cargo.site/w/1000/i/a2b721b2857e57067e7857614be2fa140db32f9b497a0c9d34979d4cb7a4999b/bookcover_eames.png" /> For this book, I began looking at mid-century design for inspiration. I liked the use of the geometric shapes and the symmetry and color block look. I also took an interest in Swiss design that shared the same geometric shapes and symmetry that the mid-century design is known for. <img width="2274" height="1472" width_o="2274" height_o="1472" data-src="https://freight.cargo.site/t/original/i/cd522888b435092543b2c2e06f4eecb7f9c824ee526684fc775f86fbfe121306/Screen-Shot-2022-03-30-at-9.23.22-PM.png" data-mid="138107370" border="0" src="https://freight.cargo.site/w/1000/i/cd522888b435092543b2c2e06f4eecb7f9c824ee526684fc775f86fbfe121306/Screen-Shot-2022-03-30-at-9.23.22-PM.png" /> When researching this project, I recall looking at all of the prominent work that was going on at the same time as the Eames and their friends. Although I looked at countless posters and spreads from this era, I found myself getting drawn to their furniture. I wanted to stack text and create a room with titles that would abstractly call back to the furniture they created. This project gave me the ability to broaden my palette with the number of directions I could take it, and it has a pronounced style. <img width="2276" height="1472" width_o="2276" height_o="1472" data-src="https://freight.cargo.site/t/original/i/1d7a92faaf7863f310ad7c21709648c6027ff8b65de9fef70fbe49a17c78d23a/Screen-Shot-2022-03-30-at-9.24.18-PM.png" data-mid="138107371" border="0" src="https://freight.cargo.site/w/1000/i/1d7a92faaf7863f310ad7c21709648c6027ff8b65de9fef70fbe49a17c78d23a/Screen-Shot-2022-03-30-at-9.24.18-PM.png" /> When it came to the process of making this book, I wanted to achieve a look that would come from the sixties and have moments of modernism with the treatment of type and imagery. I used image treatments that tied the color in with the type and the end sheets. Overall it has a very warm tone with a bold sans serif type that pops on each spread. The content does a great job at illustrating who the Eames were, and I find it reflective in the book's design. The unconventional type treatments and the color palette push boundaries and remain rooted as a timepiece that gives this book a warm, cohesive, and comfortable feeling similar tothe Eames’s. <img width="2276" height="1472" width_o="2276" height_o="1472" data-src="https://freight.cargo.site/t/original/i/e592bd1e28fa350c1e123c25f47421480c478443cb5e3a550ea63f3e517d5109/Screen-Shot-2022-03-30-at-9.24.01-PM.png" data-mid="138107372" border="0" src="https://freight.cargo.site/w/1000/i/e592bd1e28fa350c1e123c25f47421480c478443cb5e3a550ea63f3e517d5109/Screen-Shot-2022-03-30-at-9.24.01-PM.png" /> I feel like this book was a very resolved piece that showcases some of the best Eames work and my own. After studying their work and trends from mid-century design, I feel as if I have achieved the correct blend of the past and present to give this book a modernist look. <img width="2276" height="1474" width_o="2276" height_o="1474" data-src="https://freight.cargo.site/t/original/i/9fc924d495afd52f939347b5af7e2e6a3788465bf377a5958084e746d6021b5b/Screen-Shot-2022-03-30-at-9.23.41-PM.png" data-mid="138107373" border="0" src="https://freight.cargo.site/w/1000/i/9fc924d495afd52f939347b5af7e2e6a3788465bf377a5958084e746d6021b5b/Screen-Shot-2022-03-30-at-9.23.41-PM.png" /> https://justinlockedesign.cargo.site/Digital-Bath Thu, 31 Mar 2022 00:45:33 +0000 Justin Locke Design https://justinlockedesign.cargo.site/Digital-Bath Digital Bath<img width="792" height="1224" width_o="792" height_o="1224" data-src="https://freight.cargo.site/t/original/i/bf0bbcdec1b27cf9edee964a0f26493459b51f79fc431d501b30a82639a58610/Artboard-11.png" data-mid="138107491" border="0" data-scale="21" src="https://freight.cargo.site/w/792/i/bf0bbcdec1b27cf9edee964a0f26493459b51f79fc431d501b30a82639a58610/Artboard-11.png" /><img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/627d93afca0ac03ad1b241204979fc075dbe52b719e5a4c657d97a89ec5efd7f/digital_bath_mockup.png" data-mid="138107488" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/627d93afca0ac03ad1b241204979fc075dbe52b719e5a4c657d97a89ec5efd7f/digital_bath_mockup.png" /><img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6523e885f7e937cfb4385b9bd99361004efa46cb0b4924e71c18deb3987041ab/digital_bath_mockup2.png" data-mid="138107489" border="0" data-scale="35" src="https://freight.cargo.site/w/1000/i/6523e885f7e937cfb4385b9bd99361004efa46cb0b4924e71c18deb3987041ab/digital_bath_mockup2.png" /><img width="792" height="1224" width_o="792" height_o="1224" data-src="https://freight.cargo.site/t/original/i/1ac44dc2090beaac6b06a773c9252d905cf5b33e3041c137e4aaf95d49ff9531/Artboard-18.png" data-mid="138107492" border="0" data-scale="38" src="https://freight.cargo.site/w/792/i/1ac44dc2090beaac6b06a773c9252d905cf5b33e3041c137e4aaf95d49ff9531/Artboard-18.png" /><img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/216c7131d9532c3efbfb4105d310cc1d5ce8af7c58996ee310a5b349ec9e17a1/Artboard-9.png" data-mid="138107490" border="0" data-scale="27" src="https://freight.cargo.site/w/612/i/216c7131d9532c3efbfb4105d310cc1d5ce8af7c58996ee310a5b349ec9e17a1/Artboard-9.png" /><img width="1066" height="1652" width_o="1066" height_o="1652" data-src="https://freight.cargo.site/t/original/i/3e9b6bbc3e2d58a1a1362ef3bb0286768756001ea26b67826d0ffe9ed0a28c43/Screen-Shot-2022-04-05-at-4.05.09-PM.png" data-mid="138767620" border="0" data-scale="24" src="https://freight.cargo.site/w/1000/i/3e9b6bbc3e2d58a1a1362ef3bb0286768756001ea26b67826d0ffe9ed0a28c43/Screen-Shot-2022-04-05-at-4.05.09-PM.png" /><img width="1014" height="1584" width_o="1014" height_o="1584" data-src="https://freight.cargo.site/t/original/i/0507243752420dbfbeb1262ff8a1840d17b77b3e366a5ec2847d5a3c9956ee49/Screen-Shot-2022-04-05-at-4.04.55-PM.png" data-mid="138767621" border="0" data-scale="27" src="https://freight.cargo.site/w/1000/i/0507243752420dbfbeb1262ff8a1840d17b77b3e366a5ec2847d5a3c9956ee49/Screen-Shot-2022-04-05-at-4.04.55-PM.png" /><img width="962" height="1656" width_o="962" height_o="1656" data-src="https://freight.cargo.site/t/original/i/4eaa218f0b0825594a1130a154dbd02e23aca73788980d6f6bacd1f0bce93f96/Screen-Shot-2022-04-05-at-4.05.28-PM.png" data-mid="138767619" border="0" data-scale="24" src="https://freight.cargo.site/w/962/i/4eaa218f0b0825594a1130a154dbd02e23aca73788980d6f6bacd1f0bce93f96/Screen-Shot-2022-04-05-at-4.05.28-PM.png" /><img width="1536" height="1036" width_o="1536" height_o="1036" data-src="https://freight.cargo.site/t/original/i/7f4bb147d7c11b5bcc1f6af1dc10482bf616fdbea685a6eb23963d691b135b8a/Screen-Shot-2022-03-30-at-9.35.52-PM.png" data-mid="138107869" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/7f4bb147d7c11b5bcc1f6af1dc10482bf616fdbea685a6eb23963d691b135b8a/Screen-Shot-2022-03-30-at-9.35.52-PM.png" /><img width="1464" height="1092" width_o="1464" height_o="1092" data-src="https://freight.cargo.site/t/original/i/81db2fcfd6001919201ec5ace9a6c977c5f3435b57f34fae9e810910d4d34fad/Screen-Shot-2022-03-30-at-9.36.30-PM.png" data-mid="138107875" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/81db2fcfd6001919201ec5ace9a6c977c5f3435b57f34fae9e810910d4d34fad/Screen-Shot-2022-03-30-at-9.36.30-PM.png" /><img width="1334" height="1558" width_o="1334" height_o="1558" data-src="https://freight.cargo.site/t/original/i/7fdc29f392d6f047a7a0eafe0be878ae7e8943c84b1a0ee8f7efefef64a2d04c/Screen-Shot-2022-03-30-at-9.36.14-PM.png" data-mid="138107872" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/7fdc29f392d6f047a7a0eafe0be878ae7e8943c84b1a0ee8f7efefef64a2d04c/Screen-Shot-2022-03-30-at-9.36.14-PM.png" /> This project focused on the future enjoyment of new art created in the digital world. Digital Bath is a museum composed entirely of non-fungible tokens (NFTs). The challenge when it came to taking up the Digital Bath project was the lack of public knowledge on NFTs. They were in the public eye when I began this project for about a week. There had been little known about them. I had a general knowledge of what they were and wanted to be the first to come up with the idea of an NFT museum. That is what birthed the Digital Bath Project. Digital Bath is a museum for NFTs. <img width="764" height="662" width_o="764" height_o="662" data-src="https://freight.cargo.site/t/original/i/ee866e64ecaeeae9c4691110a36f3d46a0a6a31e7f6a6d3f7a2d713251eb8cd3/Screen-Shot-2022-04-05-at-4.04.41-PM.png" data-mid="138767617" border="0" data-scale="54" alt="first rendition of logo" data-caption="first rendition of logo" src="https://freight.cargo.site/w/764/i/ee866e64ecaeeae9c4691110a36f3d46a0a6a31e7f6a6d3f7a2d713251eb8cd3/Screen-Shot-2022-04-05-at-4.04.41-PM.png" /> When it came to researching this project, there was not much information that I could base this off of. There was little known other than about them other than it was a new form of owning art that was purely digital. This idea fascinated me and showed me what this new digital world had at hand. Seeing this purely digital world with a lot of artwork that reflected 80’s and 90’s art (Crypto Punks) made me want to mix the idea of that work as well as a new modernist twist on it. My goal was to connect 90’s brutalist web design with a metropolitan museum branding. I wanted to bring the essence of brutalism within this while avoiding the excessive maximalism within it. <img width="962" height="1656" width_o="962" height_o="1656" data-src="https://freight.cargo.site/t/original/i/4eaa218f0b0825594a1130a154dbd02e23aca73788980d6f6bacd1f0bce93f96/Screen-Shot-2022-04-05-at-4.05.28-PM.png" data-mid="138767619" border="0" data-scale="29" src="https://freight.cargo.site/w/962/i/4eaa218f0b0825594a1130a154dbd02e23aca73788980d6f6bacd1f0bce93f96/Screen-Shot-2022-04-05-at-4.05.28-PM.png" /><img width="1066" height="1652" width_o="1066" height_o="1652" data-src="https://freight.cargo.site/t/original/i/3e9b6bbc3e2d58a1a1362ef3bb0286768756001ea26b67826d0ffe9ed0a28c43/Screen-Shot-2022-04-05-at-4.05.09-PM.png" data-mid="138767620" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/3e9b6bbc3e2d58a1a1362ef3bb0286768756001ea26b67826d0ffe9ed0a28c43/Screen-Shot-2022-04-05-at-4.05.09-PM.png" /><img width="1014" height="1584" width_o="1014" height_o="1584" data-src="https://freight.cargo.site/t/original/i/0507243752420dbfbeb1262ff8a1840d17b77b3e366a5ec2847d5a3c9956ee49/Screen-Shot-2022-04-05-at-4.04.55-PM.png" data-mid="138767621" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/0507243752420dbfbeb1262ff8a1840d17b77b3e366a5ec2847d5a3c9956ee49/Screen-Shot-2022-04-05-at-4.04.55-PM.png" /> The concept behind Digital Bath was to bring a contemporary and immersive museum experience to the modern-day art world. When picturing this museum, the main aspects I thought about would be a modern look with all-white walls where the room feels vast and all of the artwork would be projected on framed screens. I wanted the museum itself to be covered in art in an overwhelming way, where they are all communicating to each other through a surreal LED dreamscape. This idea is a great contrast to the minimal branding that builds off the surrounding negative space. With todays world being overwhelming as well as our lack of an attention span, I felt like a museum that reflects our digital spaces would be a good look for the art being shown. <img width="792" height="1224" width_o="792" height_o="1224" data-src="https://freight.cargo.site/t/original/i/bf0bbcdec1b27cf9edee964a0f26493459b51f79fc431d501b30a82639a58610/Artboard-11.png" data-mid="138107491" border="0" data-scale="30" src="https://freight.cargo.site/w/792/i/bf0bbcdec1b27cf9edee964a0f26493459b51f79fc431d501b30a82639a58610/Artboard-11.png" /><img width="1536" height="1036" width_o="1536" height_o="1036" data-src="https://freight.cargo.site/t/original/i/7f4bb147d7c11b5bcc1f6af1dc10482bf616fdbea685a6eb23963d691b135b8a/Screen-Shot-2022-03-30-at-9.35.52-PM.png" data-mid="138107869" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/7f4bb147d7c11b5bcc1f6af1dc10482bf616fdbea685a6eb23963d691b135b8a/Screen-Shot-2022-03-30-at-9.35.52-PM.png" /> In order to establish an identity for Digital Bath. I would need to develop a branding system and collateral. I wanted to have a very delicate and balanced look to the logo, and I wanted to make sure it was formal. This ultimately helped the project with the contrast I strived for with the ties to a modern museum look. I developed a logo made from a simple sans serif face with rounded counters. I liked how it looked, but it was still missing that chic modernism look I wanted to strive for. I rebuilt the typeface to flow and intertwine between each letter. This process also created negative space, which gave this logo that cutting edge look. The kerning has room for each letter to breathe, giving it almost a monospaced look to resemble a computer code look. That monospaced type is what tied it back to that 90’s brutalism without being too on the nose. <img width="612" height="792" width_o="612" height_o="792" data-src="https://freight.cargo.site/t/original/i/216c7131d9532c3efbfb4105d310cc1d5ce8af7c58996ee310a5b349ec9e17a1/Artboard-9.png" data-mid="138107490" border="0" data-scale="41" src="https://freight.cargo.site/w/612/i/216c7131d9532c3efbfb4105d310cc1d5ce8af7c58996ee310a5b349ec9e17a1/Artboard-9.png" /><img width="792" height="1224" width_o="792" height_o="1224" data-src="https://freight.cargo.site/t/original/i/1ac44dc2090beaac6b06a773c9252d905cf5b33e3041c137e4aaf95d49ff9531/Artboard-18.png" data-mid="138107492" border="0" data-scale="55" src="https://freight.cargo.site/w/792/i/1ac44dc2090beaac6b06a773c9252d905cf5b33e3041c137e4aaf95d49ff9531/Artboard-18.png" /> I wanted to keep this sleek, balanced look for the rest of the assets. This logo was the base, and there were a few other renditions. They all have their unique looks while remaining cohesive at their core. The different variations brought a breath to the logo and allowed for various applications. For example, the tote bag differs from the coffee mug. As for other logo applications, I brought it onto the business card with the drop shadow and a monospaced typeface that once again gave it that digital/coding look. The emulation of the brutalism on the business cards works super well without being over the top and tacky like the original movement was. The deliverables&nbsp;have an avant-garde look to the addresses on both the letterhead and envelope where they communicate to one another. These components communicate with that same metropolitan take on 90’s brutalism. When it came to the collateral, I put the reversed-out logo onto two black and white mugs. I also kept a modern look to the tote bag and put the base logo on it. I wanted that piece to show the clean and contemporary museum look that you see in every museum. The sign that I mocked up had a very modern LED look with a gradient to call back to the 90s. <img width="1334" height="1558" width_o="1334" height_o="1558" data-src="https://freight.cargo.site/t/original/i/7fdc29f392d6f047a7a0eafe0be878ae7e8943c84b1a0ee8f7efefef64a2d04c/Screen-Shot-2022-03-30-at-9.36.14-PM.png" data-mid="138107872" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/7fdc29f392d6f047a7a0eafe0be878ae7e8943c84b1a0ee8f7efefef64a2d04c/Screen-Shot-2022-03-30-at-9.36.14-PM.png" /><img width="1464" height="1092" width_o="1464" height_o="1092" data-src="https://freight.cargo.site/t/original/i/81db2fcfd6001919201ec5ace9a6c977c5f3435b57f34fae9e810910d4d34fad/Screen-Shot-2022-03-30-at-9.36.30-PM.png" data-mid="138107875" border="0" data-scale="53" src="https://freight.cargo.site/w/1000/i/81db2fcfd6001919201ec5ace9a6c977c5f3435b57f34fae9e810910d4d34fad/Screen-Shot-2022-03-30-at-9.36.30-PM.png" /> The outcome of this project was successful due to the wide variety of mediums and styles while remaining true to the brand. I was able to achieve the balance and contrast that I imagined in the conceptual phase of this work. All of the pieces achieve the cohesion to create the brand that I had envisioned. I was able to bring this to a close by creating a brand that has a great sense of communication and clear direction choice.<img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/627d93afca0ac03ad1b241204979fc075dbe52b719e5a4c657d97a89ec5efd7f/digital_bath_mockup.png" data-mid="138107488" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/627d93afca0ac03ad1b241204979fc075dbe52b719e5a4c657d97a89ec5efd7f/digital_bath_mockup.png" /><img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6523e885f7e937cfb4385b9bd99361004efa46cb0b4924e71c18deb3987041ab/digital_bath_mockup2.png" data-mid="138107489" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/6523e885f7e937cfb4385b9bd99361004efa46cb0b4924e71c18deb3987041ab/digital_bath_mockup2.png" />